Racial Profiling Research Paper Example | Topics and Well Written Essays - 750 words

Racial Profiling - Research Paper Example This kind of behavior originates from fear of apprehension in response to minute crimes as expatriates belonging to above-mentioned nations, are well aware of the fact that they will be interrogated first with relation to any legal disturbance (Dauglas, Ressler and Burgess 421). In short, expatriates are much more fearful and careful in following the laws in order to invade the possibility of an arrest and prostitution. Based on the above argument, the enforcement agencies are suggested to follow evidence to win a conviction rather than considering racial profiling as the only beacon. The existing literature will be analyzed in the coming section. Literature Review Racial Profiling is a concept that is based on categorizing several ethnic groups against their ability and tendency to commit a certain type of crime for instance the whites are considered as top candidates of white collar crimes such as money laundering (Weitzer and Tuch 435). But, forensic investigators are motivated to follow evidence instead of profiling because; classifying races with respect to their ability to involve in a crime is self-alluding at times. Therefore, evidence is the only mean that could partially counteract the biasness caused by profiling. Furthermore, profiling causes law enforcers to suffer from tunnel vision, which pushes them to identify an innocent person as a suspect in a murder investigation, based on the fact that he or she belongs to a race that is famous for killing people. However, this kind of investigations and interrogations can lead to legal disasters. Profiling on the other hand, could be used as a mechanism of narrowing down the suspect list but, evidence based thinking must be supported in Police, so that innocent people could be protected from false conviction and imprisonment. It is also worth mentioning that long term profiling is identified as breach of privacy but, it can be practiced to foster national security and it is sanctioned by Patriot Act that explicitly allow law enforcement agencies to take any person (who can pose a threat to national security) under surveillance. In case of local crimes, the Police department must follow the triangle made up of motive, ability and opportunity as a mean of apprehending criminals. Moreover, the nature of local crimes differs from those of international ones because, in the case of former type, few radical groups are found to be engaged in certain criminal activities. But, in case of international crimes, global terrorist organizations are notorious for using new faces to achieve their goals. In the light of above argument, profiling could be applied in solving local crimes because, the people belonging to various criminal groups, could be sorted out, with respect to their ability to commit a certain type of crime, while prior convictions and allegations also help in this regard. Nevertheless, the application of profiling becomes limited in counteracting threat to national security there fore; more intensive and detailed investigational methods should be used when fighting international crimes. The agencies that are working against international terrorism, must keep a close watch on people with violent attitudes and thoughts, whereas they are also suggested to conduct detailed interrogations of people with

Marketing plan for amazon.com Research Paper Example | Topics and Well Written Essays - 1500 words

Marketing plan for amazon.com - Research Paper Example cific industry in which Amazon.com operates, the organization requires a holistic marketing strategy associated with the Amazon name rather than attempting the laborious and costly activity of differentiating each and every market in which the company maintains a presence. Therefore, the company should be focusing on building a brand personality for the company as a whole, making a variety of markets gain favorable impressions of the company and not the products or industries in which the business operates. The marketing strategy is to ensure that disparate consumer segments build a perception of brand preference for Amazon.com over its plethora of different competitors. Brand preference is defined as the level to which consumer segments prefer a company or brand after weighing equality related to product availability and pricing structures (Boone & Kurtz, 2007). It is the extent to which consumers would rather make purchases with one company over other competitive offerings in an established market. Advertising is a powerful influence in creating brand preference (Jedidi, Mela & Gupta, 1999). Price is also a substantial persuasion that impacts the level of demand that companies can expect which is an indicator of brand preference (Draganska & Jain, 2006). Amazon.com, as a company that has been in operation since 1994, has already established brand recognition and brand awareness with millions of consumers which is justified by attained revenues of $61.09 billion in 2012 (Amazon, 2013). However, if the company can establish brand preference, it will open many new market opportunities and increase market share for this company that is still in the growth stage. Companies that have managed to establish brand preference experience higher revenue growth and can even allow organizations to charge higher prices since consumers believe in the quality and integrity of the brand (Chaudhuri & Holbrook, 2001). To accomplish this goal of establishing more significant brand